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Amyj wrote:Hi Helena
It’s good to be back! Thank you for your prompt reply to my list of questions..(Promise I won’t make a habit of it!) Yes, my original business idea is to supply boutique style, fashionable, good quality yet affordable clothing to petite and petite plus size ladies age group 35+.
After conducting extensive research in this area, I feel there is a large gap in the market for clothing to cater for this demographic. I contacted some Market Research Agencies in relation to conducting an analysis of this market but their fees were out of my budget, and the data they would be basing their findings on where from the USA….not even the UK! I know it is a difficult one to call as it is such a niche market but I’m surprised this information can’t be based on UK data….that I could work with. I was thinking of perhaps using Twitter and just asking the question ‘Would petite and curvy petite ladies think a fashion website of this type is needed? Something like that…do you think it would work..?
My idea is currently up and running for a number of years in America and is quite successful to say the least.
I found so many stories on the internet from women of this category from America, Australia and Europe asking the question ‘Where can I find clothes to fit and flatter my small frame? The petite plus size lady however is the most neglected of the two with nothing available for them.
I have studied the competition and their offerings are limited and old fashioned compared to fashion for ladies of average height and the same age group.
I’m thinking of going back to college and studying fashion design part time as one of my future objectives for my fashion business is to design my own label catering for these two groups respectively.
I wanted to fill you in on my niche business idea (it may or may not be too niche) and let you know where I am at the moment.
I would love to hear your thoughts.
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