Hope this is in the right section. I'm currently pulling in a bit of business by word of mouth, but am hoping to bump up the numbers of orders I'm receiving with some self promotion. So far I've been giving my business cards/posters/photos (photos are best because people can see the detail) to anywhere that I think I may pick up work from, hotels, local notice boards, party venues etc. However I'm trying to fix a problem before I run into it too often and am hoping to get some help here.
I make cupcakes and cakes, but they are quite specialised and personalised, they are not bulk made products. I'm having no problem picking up orders from people who want precisely what I do, high quality incredibly personal baked goods, at the moment novelty cakes with serious detail and matching cupcakes are very popular. However, as friends and family spread word for me they are just saying I do Cakes and Buns, which has resulted in people calling me looking for your standard dessert cakes that you would get in any local bakery. I don't have the equipment or the inclination to do these cakes as I could never compete with bakeries making them in bulk. How do I explain in a few words what kind of cakes and cupcakes I do? I've been toying with the words Gourmet, Specialised, Novelty, etc etc, but Novelty to some people means plastic toys on top, and now I'm having a total mental block. I need one or two words to grab peoples attention and to explain instantly what level of detail and design I can do. I've been considering the word bespoke, it's definition fits what I do but I am unsure if goes well with Cupcakes and Cakes.
I'm planning on hitting the city this week with cards and photos because they have been so well received locally this week, so would love some advice asap!
I would appreciate if any of you wonderful people would look at my Facebook Page and let me know of any phrases that you think might help me.
Thanks in advance!
Last edited by Sprinkles
on Mon Apr 19, 2010 3:59 pm, edited 1 time in total.